Why microwave drying is the next generation of pet food?
The food and pet food industries are undergoing a major transformation, driven by shifting consumer preferences, the rise of minimally processed products, and a growing emphasis on sustainability and efficiency. Manufacturers are searching for innovative ways to enhance product quality while cutting down on production time and energy consumption. A technology that’s gaining significant traction is microwave drying, specifically, EnWave’s Radiant Energy Vacuum (REV™) technology, which offers a faster, more efficient, and more effective drying process compared to traditional methods like freeze drying or air drying.
But what makes microwave drying the next big thing? And why are forward-thinking companies turning to REV technology to stay ahead of the curve? Let’s explore how REV technology is reshaping the drying landscape and helping manufacturers create superior products that meet today’s consumer demands.

Beyond freeze drying
For many years, freeze drying has been the go-to method for preserving food and pet treats, thanks to its ability to retain nutrients and extend shelf life. However, as one of EnWave’s partners explained after a trial at our Innovation Center, they were actively searching for what’s next, a technology that could offer more than what traditional freeze drying could deliver.
“We were actively researching what’s next in food preservation, looking beyond traditional freeze drying, when we discovered EnWave’s technology. We were specifically searching for innovations that could offer something more,” they shared.
What they found with REV technology was a game-changer: a faster, more energy-efficient process that preserves the natural flavor, aroma, and texture of products, while significantly reducing processing time.
Key advantages of REV technology
Compared to freeze drying and air drying, REV technology offers several distinct advantages that are helping manufacturers differentiate their products and scale production more efficiently:
Faster processing
One of the most striking benefits of REV technology is the dramatically reduced drying time. Traditional freeze drying can take up to 22 hours to complete a single batch, whereas REV technology can achieve the same level of moisture removal in just 1 to 2 hours. This faster turnaround time not only increases production efficiency but also reduces energy consumption a win-win for manufacturers looking to cut costs and reduce their environmental impact.
“The dramatically reduced processing time, 22 hours down to just 2 hours is a game-changer, as is the improved texture,” noted the partner who trialed our technology.
Superior flavor and texture
One of the challenges with traditional drying methods is the loss of flavor and texture due to prolonged exposure to heat or extreme conditions. REV technology’s gentle, vacuum-microwave process helps preserve the natural characteristics of the product, resulting in better-tasting, more palatable pet treats and food.
“We saw the opportunity for better texture and flavor in our products, with a significantly faster turnaround time. The efficiency is incredible. Plus, the enhanced flavor retention means a more palatable product for pets,” the partner explained.
Nutritional preservation
As more pet owners embrace the “humanization” trend viewing their pets as family members and seeking minimally processed, clean-label products; nutritional preservation has become a top priority. REV technology helps manufacturers meet this demand by preserving essential vitamins, minerals, and antioxidants, without the need for artificial additives or preservatives.
“The pet food market is definitely being shaped by the ‘humanization’ trend. Pet owners want to feed their animals what they themselves would eat and that means less processed food. Consumers are seeking gently cooked meals and clean labels for their pets,” noted the partner.
Energy efficiency
Sustainability is becoming an increasingly important factor in product development, as manufacturers look for ways to reduce their carbon footprint and operate more efficiently. Traditional freeze drying is known for its high energy consumption due to the need for low temperatures and vacuum conditions. REV technology, by contrast, offers a more energy-efficient alternative by targeting moisture removal directly within the product.

The value of innovation trials
For companies interested in exploring REV technology, EnWave’s Innovation Center offers an invaluable opportunity to see the technology in action, prototype new products, and gain firsthand insights into how it can be scaled for commercial production.
“Experiencing EnWave’s technology firsthand at the Innovation Center was invaluable. We were able to prototype never-before-seen products and quickly understand what worked and what didn’t. There’s no substitute for seeing new technology in action, especially something as innovative as REV,” shared the partner.
In addition to providing a state-of-the-art facility for innovation trials, EnWave’s team is committed to supporting clients every step of the way from initial trials to full-scale production and market distribution.
Partnering with EnWave
Becoming an EnWave partner means more than accessing our cutting-edge technology. It means gaining a dedicated team of experts who will guide you through every stage of the process, ensuring a smooth transition from concept to commercialization. Here’s what the journey looks like:
- Initial Consultation: We start by understanding your unique product goals and challenges, and exploring how REV technology can help you achieve them.
- Innovation Trial: Experience REV technology firsthand at our Innovation Center, where you can prototype new products and gain valuable insights into the drying process.
- Scale-Up Support: Once you’ve validated the technology, we’ll work with you to scale up production, optimize efficiency, and ensure seamless integration into your manufacturing process.
- Market Launch: With EnWave’s ongoing support, you’ll be ready to launch your next-generation product and gain a competitive edge in the market.
A smarter, more efficient future
As the demand for minimally processed, clean-label products continues to grow, manufacturers must adapt to stay competitive. REV technology offers a smarter, more efficient, and more sustainable way to meet these evolving consumer preferences while also reducing production costs and energy usage.
Whether you’re in the pet food industry or another segment of the food market, REV technology can help you create better products, faster and with less impact on the environment.
To learn more about how EnWave’s REV technology can transform your production process and help you stay ahead of the competition, explore our website or contact us to schedule a consultation. Together, we can help you bring next-generation products to life.
Experience the Revolution in Pet Food Processing
Visit EnWave at Booth 2640 during Pet Food Forum this April to see how REV™ technology can transform your product line, improve your sustainability footprint, and help you meet growing consumer demand for premium pet food. Our team of experts will be on hand to discuss your specific needs and demonstrate how our innovative drying technology can give you a competitive edge in today’s evolving marketplace.